We all know that Search Engine Optimization is becoming the next big thing. Mainly it appears to have a bright future in marketing. For those people who don’t know what Search Engine Optimization is, it is when a website or a blog appears in the results of a search engine query without the search engine being paid. Online marketing is now a huge market and it attracts a large demographic every day, so it is natural that the marketing industry would try to hire SEO company to help them increase the number of visits their websites receive by making their website appear on the search engines.
SEO Company would target many different areas in a search engine, like they would try to make your content appear on news articles search, image search and video search and many more. There are many big search engines people mostly turn to whenever in need, the most popular is Google, followed by Yahoo search, Bing and many others.
Social media is a huge platform and it is being utilized in a number of ways, gone were the days when it was just used to interact with your loved ones on the other side of the world. In recent years, social media has become a huge platform for advertising and marketing. People do business over the social media as well.
In fact, social media has become one of the largest search engines on the internet. Facebook especially sees a lot of searches conducted on it in a day. The number of searches on Facebook in a day, is around 2 billion. It is no way near the number of searches conducted on Google in a day, 3.5 billion, but it is still a very large number. SEO companies now have to target the users on social media as well due to the massive amount of searches and businesses conducted there.
We all know that mobile phones are a necessity in the present age. From kids in middle school to people in the old people’s homes, all have mobile phones. So it is not surprising that a large number of searches on search engines are from mobile phones or tablets etc. A vast majority of people say that they mostly use a mobile phone to connect to the internet.
So it goes without saying that search engine optimization should be mobile friendly as well.
We know that voice searching is quicker than typing something, like asking for directions to the nearest McDonalds. People can voice search when they are driving or something, so it is a very big part of searches on the internet as well.